Microsoft Surface RT

Steve Ballmer, the CEO of Microsoft, was reportedly told by Jeff Clarke of Dell not to use the Windows brand for the Windows RT OS of the company, a recent report from revealed. In addition to the Surface RT tablet of Microsoft, the Windows RT OS is also used in a number of ARM-based devices manufactured by Asus, Samsung and Dell.

Clarke reportedly said that the latest OS used on ARM-based tablets should be given different name however Ballmer emphasized the importance of the brand. The differences between the Windows 8 OS and the Windows RT were reportedly not explained properly to consumers before the Microsoft Surface tablet was introduced.  This resulted to some misunderstanding since a full desktop with the Windows RT OS cannot run legacy applications.

Some industry watchers have indicated that it may be time for the company to use a different name for its upcoming mobile devices aside from windows to prevent any misunderstanding on the latest application interface and model.

Neil Hand, the vice president of the tablet business of Dell, indicated that information dissemination is important since calling something by a different name is not the solution to the problem. He also said that ARM-based systems will always have a place in the future and Windows RT devices such as the Surface RT tablet will always have a future.

Although the features of the Microsoft Surface tablet using the Windows RT OS are limited, it is still too early to tell. However, there may be no significant changes if the Windows moniker will continue to be used by the company.

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Surface with Windows RT
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