Shop on Surface tablet

Microsoft’s new Surface Tablet was released nearly a month ago and the official Microsoft stores are the only place where you could buy one of them by physically walking in. The question however remains whether that restricted sales strategy is working at all for Microsoft?

According to a report by, a team from the financial analyst firm Piper Jaffray recently made a study / observation of the Microsoft store in Mall of America in Minneapolis, Minnesota. The team spent several hours assessing the traffic and sales in both the Windows store and that of the rival Apple’s store.

Apple’s store fared much better compared to the Microsoft store that particular day. The Microsoft store had 47 % less foot traffic when compared to that of the Apple store. When it came to sales, it was not much better. The report suggested that on an average 3.5 products were sold at the Microsoft store and out of those all but only two were Xbox 360 games. None of those items were a Surface tablet. On the other hand the Apple store sold 17.2 items per hour out of which 11 items were iPads.

It does appear that the initial surge of Surface sales have pacified a lot. It could also be that consumers are actually waiting for the Windows 8 Pro version of the Surface tablet before committing to buy one.

Image via Microsoft Press Release

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Surface with Windows RT
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