Microsoft Surface Tablet

With the release of Windows 8 and the Microsoft Surface Tablet just around the corner, Microsoft is reported to open more stores to sell these two new offerings. Currently, Microsoft only has 20 open stores and none of them are located in highly-populated areas such as Chicago, New York, and San Francisco.

However, it has been reported that Microsoft has decided to open more stores in strategic locations where Windows 8 and Microsoft Surface Tablet is expected to generate more customers. These “pop-up” stores will serve as temporary stores just in time for the holiday season, says Adi Robertson at The Verge.

A Microsoft representative also confirmed through email that the company is planning on opening pop-up stores for the holiday season but the number and locations of the stores weren’t confirmed. Microsoft has also been posting job listings for Retail Product Advisers who will be assigned in cities where Microsoft doesn’t have a store, such as San Francisco, New York, Chicago, and Miami.

For many years now, the company has always been selling their products through their own stores, a challenge that hasn’t somehow been a affecting their popularity and sales, thanks to their great products. But, when people are asked what they think of Microsoft, what comes to their mind is “Windows” and “Office”, and some don’t even have an idea yet about their Microsoft Surface Tablet product. Microsoft indeed has a lot of work to do when it comes to their retail presence.

It was announced that the Microsoft Surface Tablet will only be sold through their online stores, and with the addition of the temporary pop-up stores, the product is expected to hit it big in the consumer market. We will all find out about that this coming October.