Surface RT Internet

A recent study revealed that the Microsoft Surface tablet was barely used to surf the internet, according to cnet.com.

The study was conducted by an ad network that monitors internet traffic, Chitika. Chitika evaluated tablet impressions numbering tens of millions from its network in Canada and the US between November 12 and November 18. This was done to compare the usage of the Surface RT tablet with the Google Nexus tablet.

The company revealed that the Surface RT tablet was not used that much in surfing the internet as it only contributed to only around 0.13 percent of tablet traffic for North America. The ad network indicated that the study revealed slow acceptance among consumers for the tablet before the holidays.

Andrew Waber of Chitika said that Microsoft has a lot of ground to cover to be able to compete with its rivals although the long-term success of the Microsoft tablet in the local market remains uncertain.

In comparison, the Google Nexus tablet generated over seven times more traffic compared to the Microsoft tablet. However, the Google device was introduced earlier than the Microsoft Surface tablet.

The difference in the traffic between the Surface RT tablet and the Google Nexus tablet may become smaller according to Chitika. The long-term potential of the device of the device will also become apparent after the holidays. But, these two devices only make up around one percent of the total tablet traffic.  Around 88 percent of the traffic come from the iPad of Apple, 3.6 percent from the Amazon Kindle Fire, 2.4 percent from the Galaxy tablet of Samsung, while the remaining are shared by seven tablet brands.

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