Microsoft Surface Tablet

Buzz Marketing Group, a company that focuses on youth marketing, revealed that more young people are interested in the Microsoft Surface tablet compared to those who find a similar product from Apple appealing. according to a report by BGR.com shows the similarity of the latest hardware models with the older models, and it does not stimulate consumers that much especially the younger generation.

A number of innovations are offered by Microsoft on the Windows 8 and the Surface RT tablet. The design of the device is eye-catching and it offers a number of new features. Consumers and industry watchers have been impressed by the tablet offering of Microsoft. However, some questions were raised on how the device became appealing to the younger generation. According to Buzz, the popularity level of Apple has reached a point where teenagers do not find it popular anymore. They have started to acquire Microsoft Surface RT Tablet and the Galaxy smartphones of Samsung instead of the iPad and the iPhone of Apple.

The significance of the teenage demographics was highlighted when Nokia worked with Microsoft in developing the Windows Phone. The sales figures of Apple may reflect its failure to connect with the younger consumers, which is something that Microsoft may benefit from.

Apple took shots at the software giant for being dull and incapable of being cool with the consumers in a number of advertisements. With the new innovations on Windows and other Microsoft products, these reports will show that Microsoft is starting to succeed in adding vigor to its brand. The Windows 8 now features the Live Tiles that is updated with real data. Its user interface has also been enhanced with vivid colors and an ingenuous font style.

It seems that Microsoft and its Windows 8 have started to look cool, and the younger consumers have already started to flock to the Microsoft Surface tablet.

Source: BGR.com

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