Lenovo Windows 8 Tablet

According to a Lenovo executive, Windows RT tablets will start at a price of about $300 when introduced to the market in October. David Schmoock, head of Lenovo’s North American operations, stated in an interview with Bloomberg that the Windows 8 Tablets will be priced at $600 to $700 and the Windows RT tablets will be $200 to $300 cheaper. He claimed, “RT will play in consumer and retail at very aggressive price points,” and went on further to speculate, “It will do well but it’s going to be more of a consumer price point play to begin with.” Microsoft plans to release two versions of its Microsoft Surface tablet in October to bring the new touch-screen interface to computers and tablets. It hopes to compete at the $600 to $700 level with the likes of the upper end Apple iPads. The Windows 8 platform is more compatible with other Windows software — making it more attractive to corporations — but the Windows RT will “be a very good consumer box,” Schmoock said.

The $300 pricing point, for the 10-inch Windows RT tablet, would be much more attractive than the $499 price tag on Apple’s latest iPad. However, the figure does not come close to the lower-priced 7-inch Android tablets, such as the Nexus 7, with a cost of $199. Rumors of an $85 licensing charge for Microsoft’s operating system would make a $200 price tag unprofitable for most device makers. In terms of price, this is the first news to surface since Microsoft said the Microsoft Surface RT would be “priced like comparable tablets that are based on ARM.”

Microsoft may be lifting its licensing restrictions on the Windows RT in January, according to rumor, making it more feasible to device makers. Therefore, the bulk of sales on the system may occur next year. The total sales of a $300 Windows tablets in 2013 could overtake last year’s generic Android tablets.