Microsoft Surface Tablet

Surface tablet, which is soon to be released, will be the most anticipated tablet of this year and the next year’s first quarter. Surface tablet with Windows 8 Pro will be able to run Windows 7 applications (even games like Civilization) so it is not as much heavily dependent on the Windows Store as compared to Windows RT which is a modified version of Windows 8 to make Windows run on ARM architecture. In this article we will discussing the feasibility of developing applications for Surface tablet. When we are talking about Surface Tablet applications then actually we are talking about applications available at the Windows Store. So, we will be discussing Windows Store’s features, application monetization methods, price tiers and share in the price of apps.

Ways Of Monetizing Apps In Windows Store

Monetizing applications for Windows stores is similar to the monetization of applications for other platforms. You can either sell it for few bucks and enjoy the revenue or you can sell it for free with ads running in the app or you can apply the trending in app purchase mechanism. All these ways can help you generating revenue and are supported by the Windows Store.

Windows Store Attributes And Minimum Price Comparison

If you are an app developer then you will find a lot of good things in the Windows Store. One of the features that Windows Store provides you while the Android and iOS app store doesn’t is that you can allow the users to download a trial version of your application for seven days. So if they like it then they can buy the application. However, If you keep a trial version of your app then it will be very nice since users can easily follow the test-before-you-invest technique to try out the app.

Minimum selling price is $1.49 and maximum selling price is $999.99. The minimum selling price is much more than the $0.99 of Android and iOS app store. It means that the cheapest app of Windows store will be $0.50 expensive than the Android and iOS app store’s. This is a little bad impressions since $0.99 is much more attractive as $1.49 from an end-user point of view. End users are quite thrifty and they don’t spend their money so easily.

Microsoft’s Share In Windows Apps At Windows Store

According to the industry standard, 30% of the app’s price goes to Microsoft from your each sale. This percentage is same for Android and iOS app store. However, Windows store gives an edge to the developers over rest of the app stores. If your app’s revenue has exceeded $25,000 then Microsoft reduces its share from 30% to 20% from your each sale. There are many apps in the Android and iOS app store which have easily broke the milestone of $25,000. Also there are many potential developers in the market who can easily pass this point from their single app. This is quite useful for professional developer’s as they can earn much more with the 20% share policy.


Windows Store will be providing developer’s a new platform to earn revenue. Microsoft is trying hard to give Windows 8 app developers a chance to earn more than the rest of the app stores. The more loyal app developers, the more Windows Store will strengthen. Developing Surface tablet apps can be quite lucrative business as your apps will also be available for non-Surface Windows 8 devices like laptops, desktops etc. Windows has a diverse and wide approach at the computer market with over 630 million licenses sold so far. Developing application for Surface tablet i.e. for Window Store means reaching over 600 million users across the globe.